It is vital to promote business products and services through engaging video content. A well thought out video strategy can lead to increased engagement with the customer, a strong relationship between the business and the customer, ability to stand out amongst other businesses, more viewing time on your website, and increased search engine optimization (SEO) which prioritizes your content. All of these contribute to an improved viewership, driving sales for your specific business.
1) Increased Engagement with Customer
The advantage of using video content is the increased engagement of the customer on your website. There is a direct correlation between the use of video on a website and an increase in sales. This is because people are more likely to retain information and share it with others when there is a video. More shares lead to an increase in viewership and exposure for the company. An example of this is the comparison between books and movies. Whether you prefer books or movies better, most people can agree that it is easier to watch a movie than read a book. This has to do with the simplicity in the movies and the ability to quickly comprehend the message. The same goes for video content. Customers watching are more engaged because of the ease of understanding the product/service as opposed to having to envision it in their head.
2) Strong Relationship with Customers
Another advantage of incorporating video is the development of a relationship between you and the customer. By having a deeper connection with the customer, they are more likely to purchase your product. Videos make it more personal, especially interactive videos. By adding a variety of different touchpoints (from video to written product descriptions, contesting, social media, and more), the customer feels connected to the company and that they are a part of the process. Touchpoints go hand in hand with increased customer engagement and can lead to additional sales.
3) Your Business Stands Out
In order to stand out amongst the competition of other businesses, it is important to differentiate yourself. As stated in the previous examples, by doing so, it will help build your viewership and increase sales. Customers like to see your product in action because it is educational and increases comprehensibility. By using techniques such as this, it sets your business apart and keeps it top of mind with customers.
4) Increased Viewing Time on Website
Adding videos to your website can correlate to an increase in the amount of time a customer will spend researching your product. This does not mean however to use a long video in hopes that people will watch the whole thing. An average attention span for someone in 2023 is eight seconds. That is why it is important to grab their attention immediately and have the video be no longer than thirty seconds to one minute. Get your message out there quickly and concisely. Customers are being inundated with messages so yours needs to stand out.
5) Search Engine Optimization
Search engines prioritize video in their algorithms. Google, Bing/Yahoo! and other search platforms serve videos and written content in the search results. By optimizing your video for search engines (this includes adding titles, descriptions, or even transcripts to your pages), it can help lead to a higher ranking of your content, which makes it easier to get your message in front of potential customers. There are multiple ways to use search engine optimization. Working with your marketing team or an agency to help you identify this strategy is important.
Reach out to Hayhan Marketing and our team of experts can help get your business’s video strategy up and running quickly!
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