User Experience is an essential part of just about anything to do with user interaction. Failing to effectively meet your users’ needs by helping them accomplish their goals quickly and easily can have major consequences. Learning about User Experience is important for any executive, business owner or marketer.
What Is User Experience?
The User Experience (UX) is essentially how a user may interact with a product, system, or service like a website or mobile application. A well-defined and optimized user experience can be a game changer to your audience as it can allow them to quickly understand, navigate, and engage with your content efficiently and effortlessly.
One important thing to keep in mind is that user experience is not to be confused with user interface (UI), although they work together. The user interface is essentially what your users will look at without necessarily interacting with it, this can include things like colors and typography.
Why is it important?
Having an amazing User Experience is essential in today’s digital landscape. People are used to things just working right away. Failing to meet your user’s expectations in an efficient and timely manner can have major consequences. You could lose registrations, memberships, or sales.
That’s why it is important to understand your customer journey. A customer journey is the path customers take to complete a desired action on your website. When you go to a website for the first time, you should be able to navigate it with ease. If you can’t, then that site probably had a bad User Experience. When this happens, there’s a good chance that people will simply leave your website without accomplishing their goal - they might even forget why they were there in the first place.
What happens if my site has a poor User Experience?
A poor user experience can contribute to a high bounce rate on your website, after a user only sees one page. This can have a negative impact on other metrics like time spent on a page and average session duration. What’s more, you risk losing out on potential leads or even customers if your user experience isn’t well optimized for your core audience.
Pro Tip: If you have an existing application where usability is a concern like a website or mobile application, consider looking at your engagement metrics so you can identify where it might need improvements. If for instance, you have two very similar pages but one of them has a very high bounce rate - it may have something to do with usability like slow loading times or errors on the page.
What should I know about User Experience?
The best advice to offer is to always consider User Experience an important element of your digital marketing strategy to drive user engagement and even conversions. Consider the following:
- Make sure your application is easy to navigate.
- Keep things simple and intuitive.
- Make call to actions clear and concise.
- Ensure there are no errors like 404 pages.
- Improve loading times.
What we’ve found is that developing a great User Experience is part art, part science. Having a team at your side to assist you with your User Experience needs is important. Hayhan Marketing can help you get you where you need to be. Give us a call or reach out to learn more about our services.
Comments